独具特色——Apple迪拜零售店(第494家)
 

今日,苹果迪拜店正式向公众开放,成为科技巨头的第494家零售店,自2001年在维吉尼亚费尔法克斯县开设第一家实体店以来首次亮相。 自从第一次,他们的店已成为开创性的,通透性设计的代名词,苹果甚至获得了他们的地标性旗舰店和玻璃楼梯设计的专利。

两层的玻璃旋转门窗


苹果迪拜购物中心正在重塑传统的内向型购物中心零售的理念,将其作为一种更加外向的体验,融入城市生活的景观。它的设计是对阿联酋文化和气候的高度创新的回应,同时也展现了苹果开创性的野心,为公民创造鼓舞人心的城市空间。


From the architect. Apple Dubai Mall is reinventing the traditional introverted idea of mall-based retail as a more outward looking experience that engages with the spectacle of urban life. Its design is a highly innovative response to the culture and climate of the Emirates, while also demonstrating Apple’s pioneering ambition to create inspirational civic spaces for all.



位于迪拜购物中心 - 世界上访问量最大的城市中心之一,自2014年以来,每年吸引超过8000万游客 - 新的苹果迪拜购物中心位于城市最重要的位置,与地标建筑-哈利法塔(Burj Khalifa)以及俯瞰著名的迪拜喷泉。跨越两层,它拥有一个186英尺(56.6米)宽和18英尺(5.5米)深的露台 - 喷射器的喷泉剧院,这是第一个适用于任何苹果店 - 具有无与伦比的壮观景色,令人难以置信的设计展示。


Located in Dubai Mall – one of the most visited urban centres in the world, attracting over 80 million visitors every year since 2014 – the new Apple Dubai Mall occupies the most pivotal position in the city, alongside the iconic Burj Khalifa and overlooking the famous Dubai Fountains. Spanning over two floors, it embraces the theatre of the fountains with a sweeping 186-foot (56.6 metre) wide and 18- foot (5.5 metre) deep terrace – a first for any Apple Store – with unparalleled views of the spectacular setting and the incredible choreographed display.



苹果迪拜购物中心的设计是为了颂扬太阳,利用丰富的日光营造出特别的氛围。重新诠释传统的阿拉伯Mashrabiya,创新的“太阳之翼”在白天轻轻地遮蔽了外面的露台,晚上呈现开放式,透过海滨长廊和喷泉的壮丽景色展现“房子最好的座位”。由于它们的运动路径灵感来自于猎鹰展翅,“太阳之翼”本身就是一场戏剧性的体验 - 动力学艺术与工程的集成视觉。翅膀精心制作,激发了快乐,形式和功能的微妙组合。


The design of Apple Dubai Mall is a celebration of the sun, using the abundant daylight to create a special ambience within. Reinterpreting the traditional Arabic Mashrabiya, innovative, ‘Solar Wings’ gently shade the outside terrace during the day and open majestically during the evening to reveal the ‘best seat in the house’ with a breath-taking view of the waterside promenade and fountains. With their movement path inspired by a falcon spreading its wings, the ‘Solar Wings’ are in itself a theatrical experience – an integrated vision of kinetic art and engineering. The wings have been carefully crafted to inspire delight, a delicate combination of form and function.




由轻质碳纤维制成,每个翼都有多层管形成一个密集的网。在对太阳角进行了深入的研究之后,这些立柱已分布在更高的浓度,一年中太阳辐射最强烈的地方。独特的图案可以让人们清楚地看到站在商店两层的人,透过翅膀流出的阳光将深色的阴影投射到室内。


Made entirely of lightweight carbon fibre, each wing has multiple layers of tubes forming a dense net. Following an in-depth study of sun angles, the rods have been distributed in higher concentration where the solar radiation is the most intense over the year. The unique pattern allows clear views out for people standing on both levels of the store, and the sunlight streaming through the wings casts dappled shadows deep into the interior.



进入商店是通过全高度,两层的玻璃旋转门,直接从迪拜购物中心。大道,一个特别设计的配件展示区域,与苹果公司的签名展示台一起,位于较低层,坐落在树林中,营造出一个平静的环境,体验苹果的最新产品。苹果迪拜购物中心还将推出苹果新的全球店内体验,“今日苹果”,苹果技术天才的文科对手新创意专家将为摄影,电影,艺术和设计等提供个性化的咨询和培训。


Access to the store is through full height, glazed pivoting doors on both levels, directly from Dubai Mall. The Avenue, a specially designed area for accessories display, on the lower level along with Apple’s signature display tables sits in the midst of a grove of trees, creating a calm environment to experience Apple’s latest products. Apple Dubai Mall will also launch Apple’s new global in-store experience, ‘Today at Apple’ – where New Creative Pros, the liberal arts counterpart of Apple’s technical Geniuses, will offer individual advice and training on photography, filmmaking, art and design and more.

新的阴凉的露台在大型花盆内设有九棵大树,内设座位供客人坐下来放松身心。种植园主将旋转机械,以确保树木受到阳光的照射。露台将为迪拜社区提供一个新的优势 - 进一步推动了苹果对其所属社区的承诺。


The new shaded terrace features nine substantial trees within large planters incorporating seating for visitors to sit, relax and enjoy the view. The planters will rotate mechanically to ensure that the trees receive even sunlight. The terrace will offer the communities of Dubai a new vantage point – furthering Apple’s commitment to the communities they are part of.



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